Perhaps due to some tacit understanding, the host of this event chose the workshop of the former ,The 2nd Factory of Beijing Cotton, which used to create fashion 30 years ago, as the launching site of the ceremony. The combination of time-honored space and fashionable cat walk has made the atmosphere quite exciting even in the warming up stage. In a sense, this ceremonious press conference is a pushing force that helps the fashionable young people to realize their dreams of becoming models.

Footprints of Fashion on the Silk Road, Harmonious Beauty in the Ancient City

The New Silk Road Model Look World Finalwill be held on September 3th in Yinchuan, Ningxia in north west China. After staying in Sanya, Hainan Province for nearly twenty years, this event will be held in Yinchuan for the first time. As for this new choice, co-chairman of New Silk Road Fashion Organizationhas some special expectations, “It is world-widely accepted that the Silk Road now is a cradle of Chinese models and the ancient Silk Road is a tie that connected China and the world. Promotion activities and final of this event will be carried out in Xi’an and Yinchuan, along the Silk Road. This is an action that answers the call of our country’s the Belt and Road Initiatives strategy and it will no doubt bring fashion trend to west China.

As is known to all, Xi’an is a famous historic and cultural city in west China and also a key point inthe Belt and Road Initiatives. Yinchuan has been honored as Saishangjiangnan(a prosperous place beyond the Great Wall) since ancient time and it is a manifestation of friendship and love among different ethnic groups. This event combines fashionable elements and city promotion, presenting to the world the beauty of west China and that of models through media. The harmonious coexistence between human and nature, fashion and history will add the brightest colors to the Silk Road.”

Vice Director of Yinchuan Broadcasting Television, Mr. Li Zhibin said, “As the only inland open economy test area, Yinchuan is on the frontier of opening to the west and is well placed to play an important part in the construction of the Silk Road Economic Belt.”

“As a key area for Ningxia in the construction of New Silk Road, Yinchuan will seize this valuable opportunity and make use of platforms like The New Silk Road Model Look World to further open up and promote development.We will quicken the pace of Yinchuan’s transformation and achieve the goal of ‘Higher, Newer and Lighter’ by developing a new form that takes up less land and consumes less energy.”

Fashion Elites from 20 Countries Competing for Tickets to International Catwalk

According to the organizing committee of this event, models from 20 countries in three continents will participate in the New Silk Road Model Look World Final 2016. 25 Chinese models and 25 foreign models will compete on the catwalk in Yinchuan this September.

Over the past 20 years, New Silk Model Contest has cultivated numerous excellent models for Chinese and international fashion community, such as Miss World Zhang Zilin and famous models like Chen Juanhong, Qu Ying, Jiang Peilin, XieDongna, Yue Mei, Wang Haizhen and Du Juan. With the largest number of famous models in China, it is fitting to say that New Silk Road has constructed a silk road for Chinese models to go international.

China’s First Special Train of Fashion, Travelling with Beautiful Models

With the increasing popularity of fashion industry inChina, model is becoming less and less mysterious. Even so, common people know little about model’s daily life, training or how they become so charming on the stage. Therefore, an unprecedented special train in China is created.

The organizer has applied to the railway company for a soft sleeper tourist train named “New Silk Road • China Special Train of Fashion”. It will certainly be a hotspot in this event.

According to Liu Yan, who is in charge of the operation of the special train, “The west part of China is beautiful and vast and the distance between scenic spots varies quite much. Therefore, train is our best option if you want to enjoy the beautiful scenery. In beautiful August, the special train of New Silk Road will set up a new tourism brand featuring safety, warmth and convenience. More importantly, tourists on the special train will have an opportunity to watch the models’ rehearsal and learn more about their daily life.”

This special train will depart on August 25th.

About New Silk Road Fashion Organization

Founded in 1989, the New Silk Road Fashion Organizationis the oldest and largest model management enterprise in China. it has represented over 90% of China’s supermodels and witnessed the development and growth of China’s fashion and beauty industries. New Silk Road today operates a diversified business portfolioincluding talent management, event production, fashion design, culture development, TV media content and commercial partnerships.

The Group’s headquarter is in Beijing, with long established offices in Shanghai, Guangzhou, Chengdu, Fujian and Hainan,covering the entire China.The regional offices have led the development of markets with professional knowledge and industrious team to operate projects in Tier 1, 2, and 3 cities. Overseas, New Silk Road has received international awards and recognition on numerous official visits accompanying the China State Council, the Ministry of Commerce, and the Ministry of Culture to the U.S., Europe, Russia, South America, Japan, Korea and S.E. Asia.

New Silk Road holdsthe largest talent search across China on a yearly basis. The annual New Silk Road Model Look contest and its regional events have attracted over 500,000 female and male applicants.Numerous talents have obtained super fame and recognition through this event. Many former winners,such as Liu Wen, Du Juan, and Zhang Zilin, have become models with international fame.

Looking into the future, the Group will continue to carry forward ourfaithandlead the industry based on our understanding of the Chinese market. Our long history has endowed us with the knowledge and expertise to evolve and to change the mindset of Chinese consumers towards fashion and beauty. We will strive for innovations spare no effort topromote Chinese and international markets.